Volkswagen of America, Inc. announced today it will premiere two 30 second spots during the 2nd and 4th quarters of Super Bowl XLV. The ads will showcase two new vehicles, the all-new 2012 Passat and the 21st Century Beetle, months before they arrive in dealerships this fall.
With its all-new 2012 Passat ad, Volkswagen brings Star Wars™ to one of TV’s most talked about events. Accompanied by John Williams’ iconic “The Imperial March,” the spot features the most infamous villain in the galaxy, a pint-sized Darth Vader, who uses the Force when he discovers the all-new 2012 Passat in the driveway. The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history.
The Super Bowl ads were created by Volkswagen’s creative Agency of Record Deutsch LA and follow the 2010 Punch Dub Super Bowl spot, which starred superstar musician Stevie Wonder and comedian Tracy Morgan.