Taiwanese company Darfon today opened its European head office in Eindhoven for its electric bikes. The company considers the Netherlands as both a proven quality and a growth market as well as a gateway to the European market. Darfon’s official choice confirms the favorable climate for new businesses in Brabant, and in Eindhoven in particular.
Darfon’s European head office will handle the marketing, sales, service and distribution of its e-bikes, and with a service center to be established in Heerde in the province of Gelderland.
Darfon supplies components to various major OEM /ODM IT manufacturers and it is a global manufacturing leader for laptop keyboards. The company has now taken the step to the consumer market and is devoting its expertise in the field of batteries, electric components, and software to manufacturing electric bicycles. The launch of its Votani brand has met with great success and in mid- May the Premium BESV brand will be launched.
“The Netherlands offers us more than access to Europe alone,” said Andy Su, president of Darfon. “We have discovered an excellent network of distributors and shops while the authorities have been very helpful. There is also close alignment in terms of design and technology. Our bikes stand out thanks to the stylish designs, the use of top technology, and a good price to quality ratio. Moreover, Darfon and its staffs feel at home in this city.”
This was echoed by Eelko Brinkhoff, head of Foreign Investments of the Brabant Development Agency (BOM). “Eindhoven has much to offer when it comes to industrial design and technology. Just think of the Dutch Design Week and TU Eindhoven. The city also holds the largest cluster of Taiwanese companies in the Netherlands.”
The Netherlands Foreign Investment Agency, BOM, and Brainport Development worked hard to get the IT giant, which has a worldwide turnover of 800 million dollars and a workforce of 15,000, to the Netherlands. They worked together in aiding the e-bike maker to get accommodation, introducing it to the local network and when it came to Dutch laws and legislation, as well as in many other aspects.
Eindhoven’s mayor, Rob van Gijzel, was very pleased to welcome Darfon to the city. “It once again confirms the excellent image of Eindhoven in Taiwan. I am proud that I have been given the opportunity today to officially open the doors for this great company. Together with BOM we have created a strong bond with Darfon in recent months. Tonight we will be concluding the celebrations with a bike tour together with the company’s president, Andy Su, along the Van Gogh-Roosegaarde bicycle path in Nuenen,” Van Gijzel added.
Darfon Europe BV is the European headquarter of Darfon Electronics Corporation from Taiwan. Darfon was founded in May 1997, produces mainly IT-components and is the world’s No. 1 notebook keyboard manufacturer.
Darfon generates 7.010 Million US dollars in sales revenues and now houses a staff of around 20,000 employees throughout its global operations spreading across Taiwan, China, Japan, Korea, USA, and Europe. Darfon Europe BV is on the market with Votani and BESV e-bikes in the Benelux, Germany, Swiss, Austria, Italy, France and Russia.