In Heineken’s latest TV ad, ‘The Handlebar Moustache’ our lead character using his moustache to connect with a drop-dead-gorgeous woman at a fight club.
His luck leads to an experience with a beautiful woman that will later be retold with great excitement to his friends.
That’s what this commercial is about, creating a great Heineken story. Unexpected encounters become legendary stories in themselves.
Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign.