DJ Tiesto to Create Crowd-Sourced Music Video

Dutch Dj Tiesto and SanDisk will launch first-of-its-kind initiative to create crowd-sourced Music Video using mobile phone footage.

DJ Tiësto urges visitors to his concerts to make images and video. The global leader in flash memory cards, today announced that it is partnering with Tiesto, the world’s No.1 DJ, to create a crowd-sourced music video using mobile phone footage from concert audiences around the world. Consumers who attend Tiesto concerts can contribute footage from the events, and customers who purchase specially marked SanDisk microSDHC(TM) cards can download exclusive tracks created by Tiesto for his “What’s Next” virtual mix CD.

SanDisk will sponsor select Tiesto concerts throughout North America and Europe. During each event, the audience will be encouraged to record their concert experience using mobile phones while Tiesto performs a track from the exclusive mix offered to SanDisk customers. Concert-goers can upload their footage to www.wakeupyourphone.com/tiesto, and later Tiesto will select his favorite fan-generated clips for use in the track’s official music video.

“Tiesto’s concert audiences are going to help create a professional music video shot using mobile phones,” said Bob O’Keefe, vice president, retail marketing, SanDisk. “Consumers are already taking mobile videos every day, and SanDisk is giving Tiesto’s fans the opportunity to showcase the power of today’s handsets.”

“I love the way technology is evolving. It’s amazing that SanDisk is the little memory card inside all of those phones and cameras every night,” said Tiesto. “Everyone is a photographer and movie maker, and it’s all happening in real time.”

SanDisk is also making available premium Tiesto content for download from www.wakeupyourphone.com/tiesto; Tiesto’s “Whats Next” mix contains five exclusive tracks and an extended mix. SanDisk is offering the content without charge to all customers who purchase a specially marked SanDisk microSDHC card*. The cards are available now in Europe, and will be available in North America starting in the fall.

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