Dutch DJ Tiesto has expanded his Club Life brand to include clothing. The line’s called the CLVB LIFE, and it precedes Tiesto’s own same-named Sirius FM radio station, which launches in early 2012.
D.J. Tiësto, whose chief gifts are musical, says that his Clvb Life clothing line was inevitable, considering his love of fashion. Created with the help of his partners, who include Sean John’s Jeff Tweedy.
The CLVB LIFE line is a selection of high-end men’s and women’s t-shirts designed for and inspired by the world of electronic music. It is the first line to give the EDM world a voice in the fashion world.
Tiësto’s line consists only of T-shirts for now (men’s are $68, women’s are $56), but he plans to grow the business until he has enough for a runway show of his very own.
The t-shirts are available on clublifeclothing.com and at a number of independent retailers throughout the US and Canada, including Atrium, Blooomingdales, Kitson, Simons and quite a few others.