Dutch DJ Tiesto will help Twitter make history. HP and Intel will be hosting the first-ever live stream of a concert on Twitter next week, starring legendary DJ and record producer Tiësto at the 2012 Consumer Electronics Show.
The concert will kick off the launch of a new 10-episode series on YouTube called “In the Booth” — a behind-the-scenes look at Tiësto’s life and his impact on the electronic dance movement. The private event at the nightclub XS at Encore in Las Vegas will stream live from HP and Intel’s newly enhanced Twitter brand pages.
Tiësto will play a 90-minute set on Wednesday, January 11 starting at 10:00 p.m. PT. It will then play on a loop on HP and Intel’s Twitter page for the following 48 hours.
HP and Intel said they both plan to expand their brand presence on Twitter this year by offering new ways for fans to engage with their companies.
“Twitter was the perfect platform for us to try out an innovative new concept with Tiësto and allow people to interact with our brand at the same time”.