What makes a Heineken a Heineken

What makes a Heineken a Heineken

Learn what makes a Heineken a Heineken in their latest ad. Better yeast = better beer. It’s science.

Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign.

Heineken’s new global brand campaign ‘Legends’ was the brand’s first worldwide campaign to be rolled out on YouTube, with the first installment ‘The Entrance’ achieving close to 4 million hits globally in the first three weeks of its release.

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