By the Grape is the first wine magazine built specially and only for the iPad. Its first edition can be downloaded as from 04-05-2011 and will cost € 2,99.
This first international issue is devoted to the leading lady of wine, Jancis Robinson, one of the world’s best-known and best-loved wine writers. This is not a pre-existing magazine that has been adapted for the iPad, but a new magazine with iPad-only content. And there’s more good news for readers: it is completely ad-free.
By the Grape is published by Dutch wine-entrepreneur Derrick Neleman, founder of the webportal www.bythegrape.com.
Lots to see and read
By the Grape is packed with good things, such as a thrilling documentary on Jancis Robinson – again this is unique, iPad-only content. It was filmed in her beautiful second home in the Languedoc by filmmaker Fred van Dijk, who also made the well-received wine documentary Kissed by the Grape. The magazine also offers lots of articles and interviews, quotes from famous wine lovers as Hugh Johnson and Gary Vaynerchuk and a column by the patriarch of Dutch wine writing, Hubrecht Duijker.
Renowned authority on wine
Jancis Robinson is a Master of Wine and an internationally acclaimed authority on the subject. She made and presented many tv-series on wine, has her own column in the Financial Times, is the author of several books and editor of the prestigious Oxford Companion to Wine. She was probably the first internationally published winewriter to start a website, www.JancisRobinson.com.
Something completely new
It didn’t take Jancis Robinson long to decide to take part in this first wine magazine on iPad. In her editorial she writes: ‘I am very excited to be part of this new way of presenting information about wine. (…) What you have here is something completely new, an amalgamation of my views and experiences.’
One of the highlights of the visit to Jancis Robinson was the tasting of the Dutch wines brought by the team of By the Grape. On her website she described this as ‘my most surprising tasting ever!’ As Jancis notes in her editorial, her ‘completely natural and unexpected reactions to a range of wines from a very unusual wine-producing country’ were caught both in her own tasting notes and on film.
Buyers of this app will:
-read all about Jancis Robinson;
-watch Jancis at work in her French home, tasting wines and making notes;
-see how her husband, restaurant critic Nick Lander, is enjoying himself making lunch in the kitchen;
-watch Jancis being very surprised while tasting Dutch wines;
-see and hear Jancis talk about her love of wine;
-follow Jancis and other wine lovers on Twitter (automatic updates);
-get recent articles from JancisRobinson.com (automatic updates).
The app will be available from the App Store as from 04-05-2011 and will cost € 2,99.