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Your Name in Lights by John Baldessari in Amsterdam

The Holland Festival and the Stedelijk Museum jointly present the interactive artwork Your Name in Lights by John Baldessari, one of America’s best-known Conceptual artists.

This extraordinary artwork will be installed on Museumplein from June 1 to 26, 2011.

Your Name in Lights draws on our society’s obsession with celebrity and recalls Andy Warhol’s oft-quoted statement from 1968, “In the future, everyone will be world-famous for 15 minutes.” Inspired by historic markers of show-biz celebrity, such as the neon lights on Broadway and the marquees of Hollywood cinemas, Baldessari offers spectators a chance to seize 15 seconds of fame by presenting their names on a 30-metre L.E.D. screen.

John Baldessari (1931) is one of today’s most highly respected artists. During a career spanning almost fifty years, he has produced paintings, photos, sculptures, films, videos, books and texts.

Your Name in Lights premiered as the 23rd Kaldor Public Art Project, in collaboration with the 2011 Sydney Festival; its appearance in Amsterdam is the second and only other planned presentation of the work.

Sign up for Your Name in Lights and have your 15 seconds of fame!